Every day we encounter a huge amount of information about medications, dietary supplements, and medical services — online, on social media, in advertising, and even through professional recommendations. But how can we tell reliable information apart from manipulation, commercial pressure, or outright disinformation?
In this lecture, we will discuss how medical advertising works, and why even seemingly convincing messages can mislead people. Using examples from online sources, we will examine common advertising tactics, legal violations, and the ways these methods influence people’s decisions.
Special attention will be given to practical tools that can help you evaluate the reliability of medical information sources.
Speaker Aleksei Morgunov is a pharmacist (MSc Pharm) and practicing specialist in the pharmacy field, host of a program on ERR Raadio 4 about evidence-based medicine, and a medical blogger with an audience of around 89,000 subscribers. He has published articles and commentary in Estonian media on drug policy, rational use of medications, and the spread of medical disinformation.
The event will be held in Russian.
